Who, me?

I’m Heather. I’m a Creative Copywriter and Content Developer who’s been around the copy block a time or ten. I love words, and even more –– I love what comes before them and with them.

At the start of a project, it’s a swirl of questions: Who am I talking to? Who am I talking for? What are they hoping to say? Who are they hoping to reach? How will we do that? And what’s the dang point, anyway?

Before ever putting print to paper, I will dig in to the guts of what you’re hoping to express and who you’re trying to talk to. Think you don’t know? We’ll figure it out together. And guess what? Most times, your intuition’s on to something. 

From there, I can do all these super-incredible, mindbending word things:

Brand statements and elevator pitches
Pitch decks and brand personas
Marketing liners and headlines
Campaign conception and execution
Product naming and product copy
Emails and touchpoints
Blog posts
UX and microcopy
Targeted and paid advertising
Social media content and copy
Video storyboarding and scripting
Branded web copy, short and long-form
Editorial, magazine-style storytelling
In-store and point of sale signage
Product packaging and hangtags
Your Mom’s dating profile (Just kidding; it’s great.)
Etc. Etc. Etc.

Want some more of the boring details? Get your peepers on my portfolio.  You can also find me on LinkedIn.

The end. 

ohHi | Content + Creative

By: Heather Racine, Writer of Words

3902 Milwaukee St. #7342
Madison, WI 53707


heather@howyousayhello.com