What’s an old-timey product to do in the cyber age? Put a little bit in print, and stick somewhat to the facts. (Then add a bit of wit!)

*Brand development, product naming, headlines, and product copy.

Getting buzzy with a simple, sustainable product. It’s not stinky or sticky, but it is social-worthy. Say it quickly and quippy for Instagram.

* Social media copy, scheduling, and choosing the visuals – including producing the photo shoots. *

We’re taking an old-timey product to the interwebs, folks. It’s a simple sale, really. Two ingredients. Easy to use. Good for the environment. So, let’s tell the story in cyber talk, shall we? Kidding. It’s mostly plain speak and a bit of wit.

* Brand development, product naming, headlines, product copy, and blog writing. *

Let's get seasonal. SEASONAL! Seasonal campaigns that started as concepts and were built into full-blown campaigns. I was there from ideation to creation of product names, product copy, headlines, catalog covers and introductions, emails, social, showing my Mom... etc, etc. 

*Campaign conception and execution, storytelling and branded copywriting.*

Rather than sell, sell, sell... we gave customers a breather (and a primer on the Duluth Trading Co. brand). We'll call it the soft sell. Telling the stories of the incredible women who represented the brand without breaking a sweat.

*Editorial, magazine-style copywriting and brand building.*

Catalogs are like books by mail, and frankly... those books are always judged by their covers. That's where I came in. Creating branded messaging that grabs enough attention to crack open that Duluth Trading Company catalog.

*Headlines and campaign concept copywriting.*

That writing on the wall? I wrote it. From no stores to many, Duluth's signage needs were mastered in the making. These led with witty, benefit-driven headlines. Then, they landed with bulleted product details.

*In-store signage, wayfinding, point of sale and hang tag copywriting."

Want to see Duluth Trading Company in action? Check out these videos. I started during Duluth's video dark ages and helped to create the structure of the content you see here. Then, of course, I also wrote the words. 

Join the club! Explore the benefits of Union membership to see what’s brewing, cooking, and happening on the Terrace.

*Brochure copy, headlines, and general persuasion.*

When you think libraries, do you only think books? Well…. hussssshhhhh. Even libraries have turned techy. Demco offers mobile apps and software solutions for the modern library. How do I know? I wrote (case studies, emails, brochures and a website) about ‘em. (If you want to see more, I’ve got it. Just ask!)

* Here are cut sheet samples. *

Did you know libraries need shhhhh-oftware? These big time book lenders can be tech-heavy, too. In this case, Demco wanted to make its website more conversational. No problem, let’s talk software. (Quietly!)

* Website brand copy, voice and tone update and rewrite. *

When it comes to libraries, Demco goes beyond books. They offer mobile apps and software solutions for the modern library. How do I know? I wrote (case studies, emails, brochures and a website) about ‘em.

* Here’s a case study sample with email campaign. *

These spirited words of female empowerment and connection-building? I wrote 'em. Take a look-see for confidence-building activities (both fresh and vibrant) within the app and words of wit and wisdom on the blog. Voice, brand and tone. It's all there, and I did it. You go, girl(s).

*Actionable branded copywriting for Madison, WI-based app and community.*

These spirited words of female empowerment and connection-building? I wrote 'em. Take a look-see for confidence-building activities (both fresh and vibrant) within the app and words of wit and wisdom on the blog. Voice, brand and tone. It's all there, and I did it. You go, girl(s).

*Brand tone, voice and blog copywriting for app and social media.*

These spirited words of female empowerment and connection-building? I wrote 'em for this promotional video. Voice, brand and tone. It's all there, and I did it. You go, girl(s).

*Storyboarding and script copywriting.*

Born from an unquenchable love of design, ink, paper and possibility – May creates hand-printed, letterpress goods that people can connect with. And I created the voice, tone and brand copy to help her tell folks about it.

*Brand development and product copywriting.*

Born from an unquenchable love of design, ink, paper and possibility – May creates hand-printed, letterpress goods that people can connect with. And I created the voice, tone and brand copy to help her tell folks about it. (Blog included.)

*Brand development, storytelling and blog copywriting.*

Rule breakers, free spirits and wave makers? Hopefully they've found their jewelry-seeking home with Ciré Alexandria. She's an artisan, a business owner and a metal-working visionary – and I took it upon myself to tell her story. 

*Brand statement and development, copywriting.*

What's a maker to do when they're making a maker's market? If they're looking for a name and some words of tone and branding, they call me. And that's what and when I'll deliver. 

*Brand development, headline, social media and event message copy.*

Blog posts, social media  and advertorials. (Shhh, those last ones are a secret. Wanna see? Just ask.) I made social media for beauty brands mean something –– a few(ish) words at a time.

*Social media and blog copywriting.*

What's a maker-to-be to do when they're wanting to make something new? Call in for a kit. These all-in-one wonders’ll have them making in no time.

*Brand development, naming, headline, social media and event message copy.*

See? You can shop for good. Wrote copy for different Kohl's do-gooder initiatives like Kohl's Cares, sustainability, their employee program and college recruitment.  

*Philanthropic, college recruitment, employee relations copywriting.* 

Making tech more tasty in laymen's terms. Wrote easy-to-digest copy for an enterprise website security company. Barely able to boot up my email sometimes, this felt like a moderately big win.

*Brand development, web product copy.*

Fashion-conscious copy for an affluent customer, worthy of a luxury and let's say pricey product. It's ooh-la-love via email, web and catalog editorial and product copy.

*Product copywriting and headlines.*

Wanna dig in? Get all the down-and-dirty plant care details from the Blossom app. I write everything from UX copy and itty bitty microcopy to fully instructional plant care cards and blog posts. And now, I know more about plants than I did before.

* App copy, including UX writing and longer form content, all in the Blossom brand voice. *

Who says insurance has to be boring? Forging past the language of a typically fuddy-duddy industry, I wrote marketing, editorial and social media copy for American Family's social media, website and print publications.

*Social media content, editorial and blog copywriting.*

Put those pants on a payment plan! Trend-savvy copy for a credit-conscious customer. It's where fast fashion and quality product converge to capture all the space in this customer's closet.

*Product copywriting and headlines."